Mary Lorenz, CareerBuilder writer
Do you have an “elevator pitch”? An elevator pitch is the 30- or 60-second speech that summarises who you are, what you do and what makes you unique. Whether you realise it or not, you are probably already using some form of an elevator pitch in your everyday life — from the answer you give when someone asks, “What do you do?” or “Tell me about yourself” to the short summary you provide on Facebook, to the opening paragraph of your cover letter. But a truly thought-out, well-crafted elevator pitch can set you apart from other job applicants and grab the attention of hiring managers.